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Most want to know that you're safe and normal and inclined to treat them like humans being So treat those first messages like a conversation with an amenable stranger in a club.

Her fabulous new book Blog to Win Business – How to Enchant Readers and Woo Customers is out today. To entice people to read your post, sketch a sunny destination in your blog opening. Earlier this year I shared my biggest fears about blogging – this post generated more comments than any other post on my blog. A sensory experience is memorable, and sensory writing is the same. To make your writing more alluring, add a dynamic rhythm. When you follow proven formulas, you become ploddingly predictable. When you draw analogies from personal experience, you give your readers a glimpse into your life.

It will make you smile, kick your ass, and massively improve your blog. Tell them how your simple trick or easy formula will make them happier, healthier, or richer. When you share your own weaknesses, worries, and fears, you connect with your readers because you become human. Your brain processes sensory words as if those senses are actually being stimulated. Sensory words are more powerful and memorable than ordinary words because they make your reader see, hear, smell, taste, or feel something. Interrupt long, flowing sentences with short bursts of enthusiastic action. They start to feel they know you and that’s how you start to bond. To get your blog updates opened, act like your subscriber’s best friend.

Don’t impress your readers with your extensive vocabulary. When you empathize with your reader’s feelings, you make her feel that she’s your special one, that you’ve written the post especially for her. But authority reminds me of dusty professors and boring text books. Oh, that wonderful longing when you’re setting off on a well-deserved vacation. You might imagine a white beach, sunshine, and delicious cocktails. If your blog only discusses your topic of expertise, you show yourself as a one-dimensional expert.

And the best way is to use the same phrases he uses. In the opening paragraph of this post, for instance, I empathized with your blogging frustrations and with the feeling that your blogging efforts aren’t paying off. By stressing how much you know, you make readers feel like amateurs. Reassure him with simple phrases like, “We’ve all been there,” or, “It happens to the best of us,” because doing so stops him from feeling silly. Say the things everyone thinks, but no one dares say. Think about your best friends or favorite colleagues. Your friends can talk about more than their specialty subject.

I almost tried to privatise it but publicise it at the same time.

It’s so personal, I’m like, ‘You can’t have it, it’s private.’ The way I wanted to do that with writing was to say that this is not to be seen, it is to be felt.

The good news: There are so many dudes out there doing it So Very Wrong that a woman is likely to appreciate a man who does this right.

I'm going to try to get you laid, but I'm also going to save you from being exploited in screen-shot by some tiresome social media personality.

Sure, the lady may be all turnt up from a night of krumping or whatever (again: I don't go to clubs!

Did you know that what and when you text back will determine where your relationship will go?

I wanted to show sex between two women in a way that was stepping away from the taboo.