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Mintel online dating report

You understand why people are excited by, and focusing on, a world market whose value is estimated to top £14.8bn this year.

These products, many of which claim to have no GMOs, fewer preservatives and fewer overall ingredients, are doing very well with a consumer base becoming increasingly dubious of artificial ingredients in food.

Billy Roberts, a senior analyst of food and drink at Mintel and author of the Free-from Food Trends US 2015 report, told Bakeryand Sancks that the gluten-free movement seems to have paved the way for many of these claims.

While its become "the powerhouse of the global ice cream market" in terms of value and volume sales, China lags behind the US on per capita consumption.